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Experience

Freelance UX Designer

Lucas van der Velde
2024 - 2025

  • Designed and developed two end-to-end digital products: a mobile app (NibbleNauts) promoting healthy eating habits for children through playful, intuitive interactions, and a responsive website (The Vector Gallery) for seamless ticketing and event discovery in the arts sector.

  • Applied user-centred design principles across the entire process—research, wireframing, prototyping, usability testing, and delivery.

  • Focused on accessibility and inclusive design to ensure both products met diverse user needs.

  • Translated complex stakeholder requirements into engaging, functional, and visually compelling digital experiences.

Senior Product Designer

Qasimi
2019 - 2024

  • Directed the end-to-end design process for multiple seasonal collections, comparable to managing iterative product cycles from research through launch.

  • Conducted in-depth trend, and market research to inform design strategy—skills transferable to UX research and identifying user needs.

  • Developed design systems across categories (outerwear, shirts, trousers, jersey, knitwear), ensuring consistency, scalability, and a strong brand identity—parallels to creating coherent UI/UX systems.

  • Collaborated cross-functionally with production teams, suppliers, and stakeholders to deliver high-quality outcomes within deadlines, reflecting agile and collaborative workflows.

Product Designer

Stella McCartney
2017 - 2019

  • Contributed to multiple seasonal collections, working on research, concept development, and execution across diverse product lines—experience akin to managing multiple product features in parallel.

  • Created original graphics, prints, and visual assets that enhanced brand storytelling, similar to developing UI elements and design patterns.

  • Partnered with senior designers and stakeholders to align creative vision with business goals, balancing innovation with commercial viability.

Design Assistant

Chalayan
2016

  • Supported the full design lifecycle for womenswear collections, from research and ideation to prototyping and production—building a strong foundation in end-to-end design processes.

  • Conducted visual research and developed original design assets, comparable to moodboarding, style guides, and interface design in UX.

  • Worked in a fast-paced, highly collaborative studio environment, gaining hands-on experience in balancing creativity, timelines, and technical feasibility.

Education

UX Design Certificate

BA Fashion Design

ArtEZ Institute of the Arts
2013 - 2017

Google
2024 - 2025

Skills

Design

Software

User research | Wireframing | Mockups | Prototyping lo-fi & hi-fi | Personas | Usability studies | Design system | Interaction design | Interface design | Visual design | Information architecture | CAD drawing | Technical drawing | Print design and development | Product development

Figma | Adobe Photoshop | Adobe Illustrator | Adobe InDesign | Adobe Lightroom | Microsoft Word | Microsoft Excel | Microsoft PowerPoint

Other

Creative | Team player | Communicative | Collaborative | Detail oriented | Problem solving | Organisational | Presentations | Team building | Critical thinking

Language

Dutch

English

Native

Comparing to native

French

German

Good

Good

Italian

Basic

  • Mittelmoda Fashion Award | Finalist | 2017

    Finalist for a prestigious fashion award with graduation collection, showcased at Milan Fashion Week — demonstrating strong concept development, end-to-end project management, and confident presentation skills.

  • Het Parool | Dutch Newspaper | 2017

    Graduation collection recognized for its innovative design, featured on the front page and in a two-page spread of a prominent Dutch newspaper.


    HUF Magazine | Issue 66 | 2017

    Editorial feature showcasing graduation collection’s innovative design and visual storytelling.

  • Mode en de Zee/Fashion and the Sea | Zuiderzeemuseum, Enkhuizen, The Netherlands | 2015

    Fashion design showcased in a curated group exhibition exploring traditional Dutch dress and crafts.

  • All Together Now capsule collection | Stella McCartney | 2019

    Oversaw and executed the full menswear design process for Stella McCartney’s Beatles Yellow Submarine capsule, designing key pieces and original prints that contributed to the collection’s distinct creative narrative and market appeal.


    Justin Timberlake Man in the Woods tour | Stella McCartney | 2018

    Designed key menswear pieces and original prints and graphics for Justin Timberlake’s ’Man in the Woods’ tour, contributing to the tour’s distinct visual identity and Stella McCartney’s global brand visibility.


    Justin Timberlake Superbowl | Stella McCartney | 2018

    Designed custom menswear pieces and original prints and graphics for Justin Timberlake’s Super Bowl performance, enhancing Stella McCartney’s global visibility on one of the world’s largest stages.


    Berlin Opera | Chalayan | 2016

    Developed costume designs for a Berlin Opera production, contributing to the visual narrative and reinforcing Chalayan’s avant-garde identity.


    Chalayan x Intel for Chalayan SS17 show | Chalayan | 2016

    Designed key accessories and developed video content that elevated the storytelling and tech integration for Chalayan’s Spring/Summer 2017 runway show with Intel.